Well hello there 🙋🏽♀️ I'm Simran, a Melbourne-based Product Designer elevating everyday interactions & designing the fun in functional, with a dash of creativity 👩🏽🎨
More about me 🙋🏽♀️
I’m a Product Designer with a background in UX/UI, visual design, graphic design, and design systems. I’m someone who loves bringing structure to chaos, whether that is through creating intuitive user experiences, colour-coding absolutely everything, or finding ways to make life feel a little more organised. I’m detail-oriented, and always thinking about how things could work better, look better, or feel easier to use.
Outside of work, I love travelling, podcasts, reading/ audiobooks, and finding new creative projects to dive into. I’m also a proud boy mum to my Son and two Spoodle pups 🐶 which have given me a whole new perspective on balancing ambition, creativity, and family life. Between raising a baby, chasing after two very energetic dogs, and always having a growing list of ideas in the background, life is usually busy, a little chaotic, but full in the best way 🤗
What I do
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What I do *
Visual Design
I create polished, engaging interfaces and visual systems with a strong focus on layout, typography, colour, hierarchy and consistency.
Whether it is UI design, design systems, WCAG compliance or refining the finer details of an experience, I aim to make products feel cohesive, modern and visually memorable.
Product Design
I design end-to-end digital experiences that balance user needs, business goals and technical feasibility. From research and workshops through to wireframes, prototypes, testing and delivery,
I create products that are intuitive, scalable and built to solve real problems. This also includes responsive web design, accessibility and working closely with agile cross-functional teams.
Digital & Graphic Design
I design a wide range of digital and brand assets across web, social, eDMs, presentations, campaigns, toolkits, print and marketing collateral. With a background spanning both agency and in-house environments, I bring together strong visual design skills with practical front-end knowledge in HTML, CSS and web development to create work that not only looks good but works effectively too.
Kind words from collegues
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Kind words from collegues *
“Very impressed with the preparation and facilitation of the monthly design studio to answer design system and design best practice questions. Awesome work Sim - showing great impact.”
Amir Ansari | Global Head of Product Design“Simran’s in-depth UI experience ensured product designs were both intuitive and aesthetically pleasing, creating a strong emotional connection to the journeys.”
Jaquita Britton | UX Researcher & Designer“Sim is a talented UI and Visual Designer with the ability to balance feedback, collaborate effectively, and create innovative solutions. Because of her abilities, every team wants more of her time.”
Clodagh Lynch | Head of Product Design (APAC)“Sim has an incredible ability to turn human-centred thinking into visually beautiful design, with presentations that clearly explain the why behind every decision.”
Amy Tran | UX/ Product Design“Sim brings a rare mix of problem-solving, strong UI expertise, and a genuinely collaborative nature, consistently delivering user-centred and visually compelling design solutions.”
David Morrison | UX Designer “Simran has played a key role in standardising the Iress Design System and design processes, ensuring components are accessible and usable. Her ability to create visually stunning designs that align with business goals are remarkable.”
Anita Deshpande | Product Design Team Lead